Positive Beverage Continues Expansion Through DSD Partner Webb & Gerritsen
NEWPORT BEACH, Calif.– Positive Beverage solidifies its national retail presence within Minnesota, Wisconsin and Northern Illinois through an exclusive DSD agreement with Webb & Gerritsen.
“Despite the recent challenges within our industry, we are confident in our decision to stay the course and start building a DSD network; Webb and Gerritsen offer massive coverage within chains like Woodman’s Markets, Roundy’s, Mariano’s, Lunds and Byerly’s,” says Vice-President of Sales, Keith Milliard.
Adding a personal layer to the DSD roll-out, Founder, Zach Muchnick comments, “We are dually excited to announce that our first retail distributor to carry our Prickly Pear Lemonade benefiting BCRF will align with Webb & Gerritsen for an October launch – which happens to be National Breast Cancer Awareness Month!”
Citing a greater need for positivity than ever, the brand has a full fourth quarter of additional shelf space to announce and even a line diversification which will thrust the brand toward new consumers while the engaging existing on a national stage! It shows dedication from our ownership group to hold strong behind the Positive Beverage name to bring surprise and delight to consumers everywhere!