Positive Beverage to Elevate Fitness Sessions at the 2025 WAFC Convention
The company is proud to boost its presence and spread positivity at the biggest event on the West Coast for the grocery industry
What: Positive Beverage, a certified female-owned company that offers health-conscious hydration and energy drinks with clean and functional ingredients, will be sponsoring the morning and afternoon fitness at this year’s Western Association of Food Chains (WAFC) Annual Convention. Positive Beverage is excited to return to WAFC for the second consecutive year, this time enhancing their presence by elevating the fitness sessions to create an engaging and uplifting experience that builds a sense of community and bonds the grocery community together. Join Positive Beverage for Yoga Tai Chi Fusion at 6:15am on Sunday, Monday, and Tuesday in The Pointe to awaken your mind and body with positive vibes only. Hit the Cardio Beats class at 4:15pm on Sunday and Monday in the San Jacinto Ballroom, perfect for all ages to reinvigorate the soul. Grab your Positive Hydration post-workout to rehydrate and carry you through the evening activities.
WAFC is known for bringing together industry executives and buyers, consumer packaged goods (CPG) brands, and their families together in a community effort to raise funds for educational sponsorships to those within the grocery industry. Positive Beverage will undoubtedly leave a lasting impression with their energetic fitness sessions and display of their recently rebranded and reformulated Positive Hydration and Positive Energy drinks, containing zero sugar, zero artificial sweeteners, zero calories, and now zero erythritol following their reformulation.
“Our company wholeheartedly stands behind WAFC’s mission to raise scholarship funds for individuals within the grocery community and we’re incredibly honored to give back to the communities we serve.” said Shannon Argyros, CEO and co-founder of Positive Beverage. “We saw the strong community ties and the unique opportunity for grocery executives and buyers to connect with CPG brands and founders when we first attended WAFC last year, leading us to amplify our presence this year to show our support for a worthy cause. We want to make known to those in the grocery industry that we’re here to be a rebel for good – we’re a company dedicated to promoting health, wellness, and positivity with products to fuel and nourish your body.”
Why: WAFC is a one-of-a-kind event that brings together everyone who has a role in the grocery industry and offers the unique experience for grocery executives and buyers to meet one-on-one with CPG brands and founders to truly hear what companies stand for. Positive Beverage is proud to attend WAFC to share their mission of spreading positivity amidst a sea of negativity and emphasize to industry buyers the rising demand for healthy, diabetic-friendly options and GLP-1 supporting beverages.
Who:
Positive Beverage is the first brand to offer clean energy and hydration, making an impact on the health and wellness of consumers across the country. It's more than just beverages; it's a way of life. Most sports drink and energy drink companies aren’t as concerned about the chemicals, artificial sweeteners, and sugars they put in people’s bodies. Positive Beverage is focused on helping people feel their best by offering a health-conscious approach to hydration and energy. No sugar, no sucralose, no chemicals or dyes ever, only the essential vitamins, electrolytes, and micronutrients for a daily dose of positivity in an easy and delicious drink.
Where: JW Marriott Desert Springs Resort
74-855 Country Club Dr, Palm Desert, CA 92260
Fitness sessions:
Sunday
6:15 – 7:00am The Pointe
4:15 – 5:00am San Jacinto Ballroom
Monday
6:15 – 7:00am The Pointe
4:15 – 5:00am San Jacinto Ballroom
Tuesday
6:15 – 7:00am The Pointe
When: May 3-7, 2025
About Positive Beverage:
Positive Beverage, LLC is a certified women-owned, health-conscious beverage brand pioneering a new era of honest hydration and ethical energy drinks. Our immunity-boosting sparkling waters are free of sugar and artificial sweetener, yet filled with flavor and enriched with the necessary nutrients to help you feel nourished and satisfied with every sip. Our energy drink, Positive Energy, ensures a clean energy boost that provides a kick without the crash. With every ingredient sourced directly from Mother Nature, Positive Beverage is a true product of its environment that is crafted with care from creation to consumption. Positive Beverage is dedicated to delivering transparent ingredients that redefine our hydration and energy-boosting norms. With both WOSB and WEBNC certifications, Positive Beverage is making an impact on the health and wellness of consumers across the country while also supporting charitable organizations in the community to create lasting, positive change. Beyond the drinks, Positive Beverage represents a refreshing outlook on life; helping consumers find positive vibes amidst a sea of negativity.
To learn more, please visit https://www.positivebeverage.com/ or follow on socials: Instagram, Twitter, TikTok, and Facebook.